What is SEO?
SEO stands for ‘Search Engine Optimization’. It’s the practice of optimizing your web pages to make them reach a high position in the search results of Google and other search engines. In other words: People will be more likely to encounter your website when searching online. SEO focuses on improving the rankings in the organic – aka non-paid – search results.
Why is SEO important?
You’ve created a website because you want people to buy your product, subscribe to your service, or read your content. Whatever your goal, you want people to visit your website. If you own a donut shop in Amsterdam, for example, you want your website to be number 1 when people Google: “donuts Amsterdam”. Because the chances of people clicking on your website are much higher when it’s the top result!
But how do you make this happen? One word: Search Engine Optimization! SEO is a great way to get people to your website for free. Which is especially useful if you’re a small business owner who doesn’t have a lot of money to spend on advertising.